One agent for the whole brand.
Kirti is the marketing agent for boutique agencies, brand-led founders, and small in-house growth teams who are tired of stitching six tools together to do one job. The name comes from Sanskrit kīrti — earned reputation, the lasting fame a brand accrues through visible work. It reflects what the product is for: helping a brand earn presence on purpose, not by gaming attribution.
What it is
A multi-tenant AI agent that owns the closed loop of online presence — site audit and SEO, generative-engine visibility, content drafted in the tenant's own brand voice, social scheduling across LinkedIn / Instagram / X / Facebook, paid ads on Google / Meta / LinkedIn with approval guardrails, and one measurement layer that feeds the next plan. One agent per tenant, one workspace, one bill.
What it is not
Not an AI content generator with a dashboard bolted on. Not a GEO tracker that hands the work back to you. Not an all-in-one suite that taxes the tenant on contact count or invents new credit categories every quarter. Kirti does not exist to publish unsupervised — every campaign passes your approval before anything spends or goes live.
How it is built
Kirti runs on Ekarche's per-tenant encrypted-config substrate. Each tenant brand's voice memory, ad-account tokens, audience data, competitor maps, and model-provider preferences live in an encrypted per-tenant database row, decrypted with the tenant's own key derivation at request time. There is no shared multi-tenant LLM pool that customer data drifts into. The privacy posture is enforced by where the data lives, not by a settings-page promise.
Inference runs under contractual zero-retention terms. Tenant data is never sold, never resold, never used to train models. The architecture exists because we believe profitable software does not have to monetise by exploiting user data — and Kirti is one of four demonstrations of that thesis across the Ekarche family.
Who is building it
Kirti is built and operated by
Ekarche Private Limited (CIN
U58200UW2026PTC253262), Mathura, Uttar Pradesh, India.
It is the fourth product in the Ekarche family — alongside
Memoria
(household admin for Indian families),
Docusift (zero-setup document
processing for finance teams), and
Argus (AI-native ITSM). Same
architectural substrate, same thesis, different surface.
Status
Private waitlist. The first cohort goes to boutique marketing agencies and brand-led founders who already feel the six-tool-stack pain. No fixed public-launch date — we write when there is something worth writing about. Get on the list.