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Kirti vs Buffer

Buffer is a clean, well-liked social-scheduling tool, good at getting posts out reliably across accounts. Kirti is a different kind of tool — an AI-native brand-operations agent, in active development, where scheduling is one small part of a loop it also plans, drafts, and measures.

Queue versus loop

A social-scheduling tool takes what you have written and puts it out at the right time on the right accounts. It is dependable and simple, and it starts after the hard part — deciding what to say, writing it, and judging whether it worked stays with you.

Kirti is being built to own the parts around the queue. The intent is one agent that decides what the brand should post, drafts it in the brand's voice, schedules it, and reads engagement back into the next plan — social running as one thread of a whole presence loop rather than a standalone calendar.

Kirti is still being built, so this is not a feature comparison against a scheduler. It is a difference in scope: a queue you fill and time, versus an agent designed to decide, write, ship, and learn under your approval.

Kirti is being built now and is not yet generally available; this page is educational.

In active development

One agent for the whole brand.

Kirti is an AI-native brand-operations agent — one agent per brand that runs a brand's whole online presence as one closed loop across website, SEO, GEO, content, social, and paid ads. It is being built now and not yet generally available — read what Kirti is, or tell us about your brand.

What Kirti isTalk to us
Questions

People also ask

Is Kirti a social scheduler?

Scheduling is one thing Kirti is being built to handle, but not the point of it. The aim is for the agent to decide and draft the posts and then measure them, with scheduling as a step inside that loop rather than the whole tool. It is pre-launch, so this is the intended shape.

Can I use Kirti today?

Not yet. Kirti is in active development and not yet generally available. This page explains how its model differs from the tools brands use now; it is not a claim that the product has shipped, nor a feature-by-feature scorecard.

What happens to my brand data?

Kirti is being built on an encrypted per-customer substrate — each brand's voice, tokens, audience data, and competitor map are isolated by architecture, never sold, and never used to train models.