A direct-to-consumer brand wins on story and repeat purchase, not just the first click — which means the founder narrative, the ingredient page, the creator video, and the retargeting ad all have to sound like one brand. Holding that together while acquisition costs climb is the daily grind. Kirti is being built to run the whole D2C presence as one agent per brand.
Not a Shopify theme, an influencer spreadsheet, and a Meta account pulling apart — one agent that keeps brand story, creator content, and paid acquisition telling the same story, under your approval.
Audit the storefront for the story-and-conversion gaps that hold D2C brands back — a weak brand narrative, thin ingredient or sourcing pages, missing reviews and Product schema. Track rankings for category, "best X brand", and problem-led queries a first-time buyer runs.
Curious buyers ask AI assistants which brands are worth trying and why one is better than the mass-market option. The agent tracks whether the brand surfaces in those answers and builds the sourcing, comparison, and values content that makes an assistant vouch for it.
Draft the editorial a D2C brand runs on — founder story, ingredient and sourcing transparency, how-to and ritual content, and email and SMS flows — in the brand’s own voice from an encrypted per-customer memory, so the website and the inbox feel like one brand.
Keep TikTok and Instagram Reels alive with a mix of brand-made and creator-style content, brief creators from the same voice memory, and schedule the drops and campaigns into one queue. Your sign-off before anything posts.
Run Meta and TikTok prospecting against lookalikes and interests, whitelist creator content, and retarget site visitors and one-time buyers to push repeat orders — budgets capped, creative iterated, nothing live until you approve the brief.
One report across organic rank, social reach, blended ROAS, and the split between first-order and repeat revenue — so a D2C team watches CAC against lifetime value in one place, and every result shapes the next plan.
Kirti is an AI-native brand-operations agent — one agent per brand that runs a brand's whole online presence as one closed loop across website, SEO, GEO, content, social, and paid ads. It is being built now and not yet generally available — read what Kirti is, or tell us about your brand.
Not yet — Kirti is in active development and not generally available. This page describes how its agent model would run a D2C brand’s presence once it ships.
It is designed to brief creators from the same brand-voice memory that drives your owned content, so creator work and brand content stay coherent — but the relationships and approvals remain yours.
Yes. Kirti is built on an encrypted per-customer substrate, isolated by architecture and never sold. Your list, your buyers, and your first-party data stay yours.
More industries: B2B service firms or local businesses. Browse all use cases, or compare Kirti with the tools brands use now.