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Use case · Edtech

AI brand operations for edtech and online courses.

An edtech brand earns enrolments by teaching first — a learner searches "how to <skill>", watches a free lesson, joins a list, and eventually buys the course. That means content, YouTube, and paid all have to feed one funnel from free value to paid enrolment. Kirti is being built to run that whole presence as one agent per brand.

The loop

The loop, applied to edtech

Not a course platform, a YouTube channel, and an email tool that never talk — one agent that keeps the free-to-paid learning funnel coherent, under your approval.

Site & SEO

Build the course and topic pages that rank for how learners search — "learn <skill>", "<skill> course", "<skill> for beginners" — with strong curriculum, outcomes, and Course structured data. Track the skill-and-intent queries that bring in learners ready to enrol.

GEO — the AI answer layer

Learners ask AI assistants which course or resource to use to learn a skill. The agent tracks whether the brand is cited and builds the curriculum, outcome, and comparison content that gets an assistant to recommend it over the noise.

Content

Draft the teaching content edtech runs on — free lessons and tutorials, skill guides, lead magnets, and webinar and email sequences — in the brand’s own voice from an encrypted per-customer memory, so the free content and the paid course feel like one teacher.

Social

Run YouTube and Instagram, where learners actually discover courses — lesson clips, tips, and student outcomes — plus LinkedIn for professional skills, scheduled into one queue with your approval before anything posts.

Paid ads

Run YouTube and Meta ads for list-building and enrolment, and Google Search against high-intent course queries, with budgets capped and the free-to-paid funnel tracked — nothing spends until you approve the brief.

Measurement

One view across organic rank, video reach, list growth, and free-to-paid conversion — so an edtech team sees which topics and lessons actually convert learners, and every result feeds the next plan.

In active development

One agent for the whole brand.

Kirti is an AI-native brand-operations agent — one agent per brand that runs a brand's whole online presence as one closed loop across website, SEO, GEO, content, social, and paid ads. It is being built now and not yet generally available — read what Kirti is, or tell us about your brand.

Questions

People also ask

Is Kirti available for edtech brands yet?

Not yet — Kirti is in active development and not generally available. This page describes how its agent model would run an online-course brand’s presence once it ships.

Can it write the free lessons and lead magnets?

It is designed to draft teaching content and lead magnets in your voice from your curriculum, for an instructor to review — so the free content that feeds the funnel stays consistent with the paid course.

Does it manage our YouTube channel?

The videos are yours to make. Kirti is built to plan, title, describe, and schedule content across YouTube and social in one voice — it runs the presence, it does not produce the lessons.