Skip to content
Use case · Home services

AI brand operations for home-services businesses.

A home-services business — plumbing, HVAC, electrical, cleaning — wins jobs on urgent local intent and trust: someone searches "plumber near me" with a leak, calls the first credible result, and the reviews close it. Keeping the profile, the service-area pages, and the reviews strong is the difference between the phone ringing or not. Kirti is being built to run that presence as one agent per brand.

The loop

The loop, applied to home services

Not a Google profile, a Local Services Ads account, and a Facebook page nobody tends — one agent that keeps the local presence and the phone-ringing funnel current, under your approval.

Site & SEO

Keep the Google Business Profile complete and reviewed, and build the service and service-area pages that win local trade search — "<trade> near me", "emergency <service> in <area>", and the service-plus-town pages that capture each neighbourhood. Track the urgent-intent queries that drive calls.

GEO — the AI answer layer

People ask AI assistants for "a reliable <trade> near me" and expect a real recommendation. The agent tracks whether the business is surfaced and keeps the service coverage, hours, and review signals that make an assistant confident enough to name it.

Content

Draft the content homeowners actually search for — how-to and maintenance guides, cost and process explainers, and seasonal service reminders — in the business’s own voice from an encrypted per-customer memory, so the site reads like the trade, not a directory.

Social

Run Facebook, Instagram, and Nextdoor on the local trust content that earns referrals — before-and-after job photos, tips, and reviews reshared — scheduled into a steady feed, with the owner’s approval before anything posts.

Paid ads

Run Google Local Services Ads and high-intent Search for emergency and booked work, plus local Meta ads for offers, budgets capped and calls tracked — nothing spends until you approve the brief.

Measurement

One view across local rank, profile calls and direction requests, review trend, and booked-job volume — so the business sees which services and areas keep the phone ringing, and every result feeds the next plan.

In active development

One agent for the whole brand.

Kirti is an AI-native brand-operations agent — one agent per brand that runs a brand's whole online presence as one closed loop across website, SEO, GEO, content, social, and paid ads. It is being built now and not yet generally available — read what Kirti is, or tell us about your brand.

Questions

People also ask

Is Kirti available for home-services businesses yet?

Not yet — Kirti is in active development and not generally available. This page describes how its agent model would run a home-services business’s presence once it ships.

Can it manage Local Services Ads and reviews?

It is designed to draft the ad briefs and review replies for your approval and keep the profile current — the levers that decide whether a home-services phone rings — with a person signing off before anything posts or spends.

We cover several towns — can it handle that?

Yes. The agent is built to create and maintain service-area pages for each town you cover, so local searches in every part of your catchment can find you.