A law firm wins matters on local intent and authority — someone searches "<practice area> lawyer near me" at a stressful moment, weighs the reviews, and contacts the firm that reads as capable and trustworthy. That presence has to be current and careful, within the rules that govern legal marketing. Kirti is being built to run it as one agent per brand, under review.
Not thin practice-area pages, unanswered reviews, and a partner’s dormant LinkedIn — one agent that keeps a firm’s local authority and enquiry funnel current and compliant, under your approval.
Build the practice-area pages that win legal search — depth, clarity, and a clear next step — and keep the Google Business Profile and local citations accurate. Track "<practice area> lawyer in <city>", high-intent problem queries, and the review and authority signals a legal decision turns on.
People ask AI assistants about their legal situation and which kind of firm to contact. The agent tracks whether the firm is surfaced and builds the practice-area and educational content that lets an assistant point to it — kept within careful, non-advice framing.
Draft the content a legal client trusts — plain-English guides, practice-area explainers, and answers to the questions that precede a call — in the firm’s own voice from an encrypted per-customer memory, written to be reviewed for compliance before publishing.
Run LinkedIn as the firm’s authority surface — legal insight, matter wins where appropriate, and the partners’ perspectives — scheduled into a steady presence rather than the occasional update, with your approval before anything posts.
Run Google Search and Local Services ads against high-intent, high-value practice-area queries within legal advertising rules, budgets capped and creative iterated — nothing spends until you approve the brief.
One view across practice-area rank, local visibility, review trend, and consultation enquiries by area — so the firm sees which practice areas and content bring the right matters, and every result feeds the next plan.
Kirti is an AI-native brand-operations agent — one agent per brand that runs a brand's whole online presence as one closed loop across website, SEO, GEO, content, social, and paid ads. It is being built now and not yet generally available — read what Kirti is, or tell us about your brand.
Not yet — Kirti is in active development and not generally available. This page describes how its agent model would run a law firm’s presence once it ships.
Kirti is designed so nothing publishes without approval. For a firm that means every page and post is drafted for a lawyer to review against the applicable advertising and conduct rules before it goes live.
No. The content it drafts is marketing and general education, framed to avoid advice, and reviewed by the firm. Kirti runs the presence; the legal work stays with the lawyers.
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