A mobile app grows through the store listing, the install ad, and the organic reach that lowers the cost of every download — App Store and Play optimisation, ratings, and social discovery all feed one number. Coordinating ASO, web SEO, and paid installs is a specialised juggle. Kirti is being built to run the whole presence as one agent per brand.
Not an ASO tool, a web SEO stack, and an install-ads account with no shared plan — one agent that keeps store presence, organic discovery, and paid installs aligned, under your approval.
Optimise the App Store and Play listings — titles, keywords, screenshots, and descriptions — and keep the marketing site ranking for the "<app category> app" and problem queries that drive organic installs. Track store keyword rankings and web search together, since both feed downloads.
People ask AI assistants which app to use for a task before they open a store. The agent tracks whether the app is recommended and builds the comparison, feature, and use-case content that gets an assistant to name it.
Draft the content that lowers install cost — comparison and use-case pages, feature explainers, and the ratings-and-reviews prompts and responses that shape store trust — in the brand’s own voice from an encrypted per-customer memory.
Run the platforms that drive app discovery — often TikTok and Instagram Reels for consumer apps, LinkedIn for productivity — turning features and updates into shareable, install-driving content, with your approval before anything posts.
Run Apple Search Ads, Google App campaigns, and Meta and TikTok install ads, with budgets capped and creative iterated against cost-per-install and downstream retention — nothing spends until you approve the brief.
One view across store keyword rank, web rank, install volume, cost-per-install, and early retention — so an app team sees which channels and creatives bring installs that stick, and every result feeds the next plan.
Kirti is an AI-native brand-operations agent — one agent per brand that runs a brand's whole online presence as one closed loop across website, SEO, GEO, content, social, and paid ads. It is being built now and not yet generally available — read what Kirti is, or tell us about your brand.
Not yet — Kirti is in active development and not generally available. This page describes how its agent model would run an app brand’s presence once it ships.
Yes — ASO is treated as part of the presence. The agent is designed to draft store listings and keyword sets alongside web content, for your approval, so store and web work from one plan.
It is built to draft review replies and prompt satisfied users, with a person approving responses before they are posted — the ratings that shape install rate stay under your review.
More industries: interior designers or event companies. Browse all use cases, or compare Kirti with the tools brands use now.