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Use case · Real estate

AI brand operations for real-estate agencies.

A property agency competes on listings and local authority — buyers search an area, browse portals, watch a walkthrough, and pick the agent who seems to know the neighbourhood. Keeping listings, neighbourhood pages, and social tours fresh across a moving inventory is relentless. Kirti is being built to run that presence as one agent per brand.

The loop

The loop, applied to real estate

Not portal listings, a stale site, and sporadic Instagram tours out of sync — one agent that keeps listings, neighbourhood authority, and lead capture aligned, under your approval.

Site & SEO

Keep listing and neighbourhood pages indexable and rich, with proper property structured data, and build the "<area> homes for sale", "moving to <suburb>", and school-and-amenity guides that establish local authority. Track the location-plus-property queries buyers and sellers actually run.

GEO — the AI answer layer

People ask AI assistants about neighbourhoods, prices, and which agent to consider in an area. The agent tracks whether the agency is surfaced and builds the neighbourhood and market-insight content that makes an assistant point to it.

Content

Draft the content a property buyer trusts — neighbourhood guides, market updates, buyer and seller how-tos, and listing descriptions that read like a person wrote them — in the agency’s own voice from an encrypted per-customer memory.

Social

Run Instagram and Facebook on what sells homes — listing reveals, video walkthroughs and Reels, just-sold posts, and market snippets — scheduled into one queue with the agent’s approval before anything posts.

Paid ads

Run Meta lead ads and geo-targeted Google Search for buyer and seller enquiries, and boost hot listings to the right catchment, with budgets capped — nothing spends until you approve the brief.

Measurement

One view across listing and neighbourhood rank, portal and social reach, and enquiry and viewing volume — so the agency sees which areas and listings pull demand, and every result feeds the next plan.

In active development

One agent for the whole brand.

Kirti is an AI-native brand-operations agent — one agent per brand that runs a brand's whole online presence as one closed loop across website, SEO, GEO, content, social, and paid ads. It is being built now and not yet generally available — read what Kirti is, or tell us about your brand.

Questions

People also ask

Is Kirti available for real-estate agencies yet?

Not yet — Kirti is in active development and not generally available. This page describes how its agent model would run a property agency’s presence once it ships.

Can it write listing descriptions?

Yes — the agent is designed to draft listing copy in your voice from the property details, so descriptions read consistently, with the agent reviewing and approving before anything is published.

Do we keep control of the leads?

Yes. Kirti is built to run the presence and capture enquiries into your systems. The leads and the relationships are yours, held in an encrypted per-customer substrate that is never sold.