A marketplace has two audiences to grow at once — buyers and sellers — and its scale lives in thousands of category and location pages that have to rank without going thin. Balancing that programmatic SEO against dual-sided acquisition and trust content is a distinct challenge. Kirti is being built to run the whole presence as one agent per brand.
Not a programmatic SEO team, a supply-growth channel, and a demand-growth channel working in isolation — one agent that keeps both sides and the trust layer aligned, under your approval.
Audit the programmatic category, location, and listing pages that carry a marketplace’s organic reach — thin templates, duplicate content, and crawl and indexation issues at scale. Track the "<item> for sale", "<service> in <city>", and category queries that bring buyers, and the seller-intent terms that bring supply.
People ask AI assistants where to buy, sell, or find a specific thing. The agent tracks whether the marketplace is surfaced for its categories and builds the category and trust content that gets an assistant to send both buyers and sellers its way.
Draft the content both sides need — buyer guides and category pages, seller onboarding and success guides, and the trust-and-safety content a marketplace lives on — in the brand’s own voice from an encrypted per-customer memory, so both audiences hear one platform.
Run the platforms that fit the marketplace’s categories — often Instagram and TikTok for demand and LinkedIn for supply or B2B — turning listings, seller stories, and category trends into a steady presence, with your approval before anything posts.
Run dual-sided campaigns — demand-side Google Search and social for buyers, supply-side ads for sellers — with budgets balanced to keep both sides of the market liquid, nothing spending until you approve the brief.
One view across programmatic rank, buyer and seller acquisition, and the health metrics a marketplace runs on — liquidity, the supply-demand balance, and gross transaction value — so every result feeds the next plan.
Kirti is an AI-native brand-operations agent — one agent per brand that runs a brand's whole online presence as one closed loop across website, SEO, GEO, content, social, and paid ads. It is being built now and not yet generally available — read what Kirti is, or tell us about your brand.
Not yet — Kirti is in active development and not generally available. This page describes how its agent model would run a marketplace’s presence once it ships.
That two-sided balance is central to how the agent is designed to plan and spend — keeping supply and demand growing together rather than optimising one side at the other’s expense, all under your approval.
It is being built to audit and improve the templated category and location pages a marketplace depends on — but the agent proposes changes for your approval rather than rewriting your pages unattended.
More industries: mobile-app companies or interior designers. Browse all use cases, or compare Kirti with the tools brands use now.